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Head of Digital & UX Lead

Marcus Osei

I design digital products that feel inevitable — and build the systems that make them scale.

  • London, UK
  • Joined 2018

About

Marcus is the studio’s Head of Digital, leading all UI/UX and front-end development work. He came up through product design roles at SaaS startups before joining Kreato, where he bridges the gap between creative ambition and technical reality.

His approach to product design starts with the assumption that most interface problems are actually information architecture problems in disguise. He’s obsessive about component naming, design token discipline, and the kind of micro-interactions that feel inevitable rather than decorative.

Marcus writes about design systems on his personal blog and contributes to open-source Figma community resources in his spare time.

Strengths

Skills + specialties.

UX Research 90%
UI Design (Figma) 95%
Design Systems 92%
HTML / CSS 88%
React / Next.js 80%
Motion (Rive/Lottie) 72%

Specialties

  • Product Design
  • Design Systems
  • Figma
  • React
  • Accessibility

Journey

Experience.

Work

  1. 2018 – Present

    Head of Digital & UX Lead

    Kreato Studio

    Leading all digital design and front-end work. Established the studio's design system practice and engineering collaboration process. Built front-ends for 40+ client projects.

  2. 2015 – 2018

    Senior Product Designer

    Finimize (FinTech)

    Led product design for a financial literacy platform serving 1M+ users. Owned the design system and managed a team of two designers through a Series A funding round.

  3. 2013 – 2015

    UI Designer

    Uswitch (Comparison)

    Designed and A/B tested conversion flows for energy and broadband comparison journeys. Contributed to a 23% improvement in completion rate on the primary conversion flow.

Education

  1. 2010 – 2013

    BSc Human-Computer Interaction

    University College London

A design system is a product. It needs the same strategic thinking, user research, and long-term maintenance as anything facing a customer.

Get in touch

Reach Marcus Osei.