Alex is a Creative Director with over a decade of experience building brand identities and digital products for clients ranging from early-stage startups to Fortune 500 companies. She founded her studio after eight years at global agencies including Wolff Olins and Landor, where she led identity programmes for financial institutions, luxury hospitality, and technology brands.
Her practice is rooted in the belief that brand strategy and visual design are inseparable — that the best identities are not just beautiful but architecturally sound. She’s equally comfortable presenting a brand rationale to a boardroom and diving deep into type metrics in InDesign.
Outside of client work, Alex teaches brand strategy at a postgraduate level, speaks at design conferences, and maintains a personal project photographing brutalist architecture in cities she visits for client work.