What we do
Brand Identity
We craft brand identities that turn strangers into believers — from strategy and naming through to the full visual system and brand guidelines.
Start a brand projectMore than aesthetics
Great branding is a strategic asset. A strong visual identity compresses your positioning into something instantly recognisable, signals quality before anyone reads a word, and gives your team a shared language for every creative decision that follows.
We work with founders, creative directors, and brand teams who understand that brand investment pays back in premium pricing, better hiring, and category authority. Our process is rigorous, collaborative, and designed to produce an identity that ages well.
Scope
What's included
Brand Strategy
Positioning, audience definition, competitive landscape, and the single brand idea everything else is built from.
Logo System
Primary mark, secondary variations, monogram, favicon — every version you'll ever need, built to last.
Colour & Typography
A curated colour palette with semantic purpose and a type system that works across print and screen.
Brand Guidelines
A comprehensive 30–50 page PDF covering usage rules, spacing systems, do/don't examples, and co-branding guidance.
Imagery Direction
Photography and illustration principles that keep your brand coherent across every channel.
Asset Package
Source files (AI, EPS, PDF) plus web-ready exports in every format your team will need — delivered via Google Drive.
Method
How we work
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01
Discovery
A 90-minute workshop covering your goals, audience, competitors, and current positioning. We'll ask uncomfortable questions — that's where the clarity comes from.
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02
Strategy
We develop the brand platform: positioning statement, personality pillars, key messages, and the creative brief your visual identity is built against.
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03
Visual Concept
Two or three distinct visual directions, each with a full rationale. We present these over a video call and refine based on your feedback.
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04
Refinement
The chosen direction is developed in detail. Logo system, colour, typography, and a set of brand-in-use mockups that show how it all works together.
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05
Delivery
Final asset package delivered with a live walkthrough of the brand guidelines. We're available for questions for 30 days post-handover.
FAQ
Frequently asked
How long does a brand identity project take?
The Studio package (full identity system) typically runs 4–6 weeks from discovery to final delivery. Rush timelines are available but require scheduling at least 2 weeks in advance.
Do you work with early-stage startups?
Yes, and we have a Sprint package designed for founders who need a professional identity without a six-week timeline. It covers logo mark, colour, and basic usage guidelines.
Who owns the final files?
You do — 100%. On final payment, all intellectual property transfers to you. We keep a portfolio usage licence to display the work publicly.
Can you also build our website?
We offer brand-to-web continuity as an add-on. After the identity is complete we can design and build a Webflow or WordPress site that carries the brand system through to every pixel.
Ready to own your category?
Tell us about your project. We'll get back to you within one business day with thoughts on how we can help.
Start the conversation