Shore is an independent cinema in Lisbon. We created their complete brand identity and a motion package for their in-house trailers and social content — with a specific brief to feel cinematic, tactile, and a little unpredictable.
The story
What we set out to do.
Challenge
Independent cinemas are fighting for cultural relevance against Netflix and multiplexes. Shore needed to be unmistakably cinematic in every touchpoint — from the Instagram story announcing a screening to the physical ticket stub — while operating with a much smaller budget than chain cinemas.
Solution
The identity centres on a single, memorable visual device: the film grain. We developed a custom grain overlay system that can be applied to any photograph, giving every piece of communication that analogue, projected-light feel. The logomark is deliberately imperfect — letterpress-inspired with intentional irregularity.
Result
Shore's Instagram following grew 340% in six months post-rebrand. Their weekend screenings now consistently sell out. They were featured in Monocle's annual cultural institutions round-up.
We've been to every meeting since the rebrand and the first question is always "who did your identity?" It's become a genuine conversation starter.